Client: HSBC
Project: Summer Senses 2021 Visual Identity
Role: Designer
Task: Create a visual look for HSBC’s Weekly Video Series, which was a 5-week virtual video series focused on the five senses, coupled with talent and storytelling. Goal was to develop a visual branding without having access to any imagery of the talent. The campaign visual was then animated by the film team and used in e-mail blasts and LinkedIn social posts.
‘Taste’ event: Sustainable cooking with Chef Gregory Gourdet. ‘Touch’ event: Hank Hanely discussing the power of touch in your short game. ‘Sound’ event: Various Broadway stars, welcoming Broadway back after the pandemic. ‘Smell’ event: Smithsonian to discuss sustainable coffee. ‘Sight’ event: US Open preview with tennis pro Jim Courier.
